Posts Tagged ‘Twitter’
How to design your website & create your “corporate identity”
How to design your own corporate identity & website? It’s simpler than you might think. The big secret was:
“what questions do you need to answer in order to get the basis for your design?”
Here is a simple way to get you started in creating your own visual identity on print and the web.
Deciding on colours
Let’s start with you. What are your three core values? Values could be flexibility, fun, efficiency, responsible, … For each value that you have, try to visualise a colour. If that sounds difficult, listen to what sounds you hear when thinking of that value and give that sound a colour. Or better yet, your value may give you a strong feeling! What colour would that feeling have?
Now you have your 3 base colours that you can start playing around with in color scheme designer.
Deciding on font-types
Are you modern/ creative person or someone who prefers tradition? This is the key to decide what font-type you should use (serif/ sans-serif). Choosing a font-type is more important then you think, if you need some help choosing I recommend looking at this or this article.
A name for your website or business
What does your customer get from you or the service/ product you are offering? Think about what a person gets from you and capture this is one or two words. Then it’s time to get creative and brainstorm on the name.
It also tells you how you should structure your website. Position yourself in a customer and make it fun and logical for him to find the information he’s looking for.
Who is your audience/ target customer group?
This is key to decide what social media you want to implement on your site and on which platforms you want to be active. Go where your audience is, if they like what they see they will be curious enough to check your site out! When knowing your audience, you can also do a sanity check to ensure that the logo and webpage you have designed also catches their interest.
Building a website
Today, building a website can be done in less than 1 hour which doesn’t require any programming done. There are plenty of open source CMS or Blog platforms out there that offer a wide range of possibilities for free. I found WordPress and Artisteer a great combination to work with.
A final thought
Combine these and you have a good starting point that needs to come of age. Get input from your audience, friends and foes. It can help you to tweak your design and create that special look & feel you are searching for!
Twitter works!
I started with Twitter about a 1.5 years ago, and tried different things. But somehow I didn’t get it to work for me and I couldnt see the added value of it either. After a quick introductory course by a friend of mine I am starting to establish interesting contacts on Twitter.
2 weeks ago I had a bad customer experience with the Dutch bank SNS. So I tweeted about it. Guess what? Within 30 minutes of my tweet I got an email from the Senior PR guy at SNS. After a good emailing about, they confirmed they are going to review their process. A couple of days later I received a follow-up email that they scheduled it for their next meeting.